advertising literature


advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)
See:
2) рекл. литература по рекламе (книги или учебники о рекламе)
See:
* * *
рекламные издания

Англо-русский экономический словарь.

Смотреть что такое "advertising literature" в других словарях:

  • literature — lit‧e‧ra‧ture [ˈlɪtrətʆə ǁ tʆʊr] noun [uncountable] 1. MARKETING information about a product, company etc: • The speed quoted in the sales literature is frankly optimistic. • advertising literature …   Financial and business terms

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Literature of Taiwan — is different from Chinese literature, but many books popular in China are also popular in Taiwan.PoliticsIn fact, with the establishment of the Communist regime in China in 1949, books from China were not often published in Taiwan and books from… …   Wikipedia

  • literature — [lit′ər ə chər, li′trəchoor΄] n. [ME litterature < OFr < L litteratura < littera, LETTER1] 1. the profession of an author; production of writings, esp. of imaginative prose, verse, etc. 2. a) all writings in prose or verse, esp. those of …   English World dictionary

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • literature — noun 1) English literature Syn: writing, poetry, drama, prose 2) the literature on prototype theory Syn: publications, reports, studies, material 3) election literature …   Synonyms and antonyms dictionary

  • ADVERTISING: Infomercials — ▪ 1996       In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial talk shows and the strident tones of …   Universalium

  • literature — /ˈlɪtrətʃə / (say litruhchuh), /ˈlɪtərətʃə / (say lituhruhchuh) noun 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, romance, history,… …   Australian English dictionary

  • Tobacco advertising — Part of a series on Tobacco …   Wikipedia

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

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